SEACH ENGINE OPTIMIZATION (SEO) made SIMPLE!

Search Engine Optimization (SEO.)  Is the process of your website/ blog generating traffic on Google’s search results.  Your goal as a site owner is to be on the top of the first page of Google. The more complete your web page is with SEO the higher your Google raking, and easier your site will be found and viewed. Optimizing your web page for complete SEO is through ORIGINAL CREATIVE CONTENT. Content is pictures, video, and text.

Google prides its self on being an organic search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Because of this incredible feature, Small Businesses online, have an ability to compete with large corporations.  No one can guarantee a #1 ranking on Google.  Use this tool wisely.

Today with the correct complete online presence most your traffic, business, and revenue should come from online customers.  That’s HUGE, inventing in online real estate can change and grow your business entirely.

No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success while the presence of negative factors can worsen those odds.

BE AWARE of companies that promise #1 ranking on Google. I will also provide a link on my Blog that will provide information how to spot companies offering false SEO ability. SEO should be an extra provided service digital media company’s offer.

Some quick TIPS:

** Google just bought YOUTUBE, have an original video raises your SEO by 53% alone. (Original meaning organic, you or a company filmed, edited and produced. Then published it to your site)

** Google wants to see you engage with your viewers, link your site with all your social media accounts. Provide engaging content that will keep your viewers on your site longer.

** Create creative content that viewers will share.

** Take high definition photography of your product or venue.

Get advice directly form Google: https://support.google.com/webmasters/

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DON’T Be in the DARK about your BUSINESS!

DON’T BE IN THE DARK about the easiest, fastest most powerful tools to transform YOUR BUSINESS!!

4.8 BILLION people now own mobile phones

4.2 Billion own a toothbrush!!!! Mmmmmm fascinatinggggggg!

64% of users have made a purchase decision based on social content !

680,000 pieces of content are shared on FACEBOOK every 60 seconds! WOW

70% of social Networkers shop ONLINE!!

People who view product VIDEO are 85% most likely to make a purchase. VIDEO IS A MUST!

97% of U.S. Internet users gather shopping information ONLINE!

People stay on WEBSITES with VIDEO 5-Times longerrrrr!!!!CONSUMERS WATCH 200 BILLION VIDEOS… EVERY MONTH

75% of users who receive positive support through BUSINESS’S SOCIAL channel go on to recommend that BUSINESS TO A FRIEND!

These are SIMPLE FACTS, your need to understand. They help grow and develop you entire online presence!

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Grow your Business BIG!!

If you own a business, no matter how big or small, you need to promote it online in more ways than one. Only having a website these days doesn’t cut it. Yes, it’s an important factor and the first step to branding your company on the web, but an online presence is more than just a web page. You need to create an online relationship between you and your customers. Creative original content is a must, and you need to engage users through social media. Your business needs to have a company profile on Facebook and Twitter (at the least).

 Why? Simple. The average person spends 2 to 4 hours on social media sites a day. People access social media on their phone, tablets, at home, and even at work. Mopro has developed an easy to use dashboard with all of your social Media links. Sites like Facebook and Twitter can potentially allow your business to be seen by thousands of people daily. This exposure is a free way to increase your prospective customers. We can help you decide the best way for you to take advantage of the social media fever to stay in touch with current customers and meet new ones.  

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Mopro is an all-in-one digital package designed to complete your online presence. We specialize in creating a unique online, personal relationship, between YOU and your customer, capturing your passion, your “story.” Mopro builds incredible HTML 5 website with proven search engine optimization ability. We include smartphone and tablet optimization so anyone can find YOU, using any form of technology, that’s HUGE. Mopro has developed a web dashboard utilizing the simplicity of any apple product. Email Blast, company promotions, employee management, appointment setting, customer contact list, E-commence, and even more.

Mopro creates original creative content!

I welcome any questions you may have about this unique company.

Visit our team of digital doctors at www.mopro.com view “out work” to see a view of our videos…

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Cheers

Nadia

Nadia.easterling@mopro.com

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A successful person…

Friends We live in a society dependent on technology. We need to know, and understand this constant advancing industry. You can never truly know to much! Always learning, always growing. 

Citing the results from the “Staples Small Business and Social Media Study,” Strauss notes that the top marketing wish list item among respondents was a Facebook page with 2 million engaged fans (41 percent). It even beat out a celebrity endorsement (22 percent) or the mother of all promotional triumphs, a Super Bowl ad (18 percent).

“Social media is as big as it gets,” says Strauss. Yet, 53 percent of small businesses struggle to find their footing on social media. It’s a shame, because among those businesses that did calculate a return on their social media usage, 76 reported a positive return. 

A successful person knows there is alway more to be learned! It just makes sense to be where the customer is going, instead of chasing where the customer has already been…. Be ahead of the game!!!

Nadia

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Social Media MOTIVATION… My favorite Social Media Quotes

When you give everyone a voice and give people power, the system usually ends up in a really good place. -Mark Zuckerberg, CEO & Founder of Facebook

Every company is its own TV station, magazine, and newspaper.

The goal of social media is to turn customers into a volunteer marketing army.

Social media is not about the exploitation of technology but service to community.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.-Malorie Lucich, Facebook Spokesperson

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start. –Simon Mainwaring

For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.

Those who insert themselves into as many channels as possible look set to capture the most value. They’ll be the richest, the most successful, the most connected, capable and influential among us. We’re all publishers now, and the more we publish, the more valuable connections we’ll make. -Pete Cashmore, Founder of Mashable

Companies that blog get 55% more web traffic and 70% more leads than those that don’t. -Hubspot, Marketing Thought Leader

The Internet has been the most fundamental change during my lifetime and for hundreds of years. – Rupert Murdoch

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80/20 Rule

The 80-20 rule is commonly cited as one of the most important rules for using social media—but also one of the most commonly broken ones. We spend too much time sending messaging out about ourselves and our brands and our content that we seem self-absorbed and unaware of our audience and customers’ needs. For small business owners,

“80% of the content you distribute via social should be about your customers,” What they’re interested in, what their needs are and new solutions to their problems. “Only 20% should be about you and your business.”

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Small Business and Social Media

The Average face book user has 320 friends. If you have 1 customer a day post a photo of themselves at your venue or with your product, and that photo blast out to all their friends and followers in a week you will have reached 2,240 people, a month 9,600 and in a year you will reach 116,800 people!! That is the power of Social networking.

     Technology is constantly improving and advancing our daily activities. This is especially true for business owners. Social media is an opportunity to make more money, save money, grow your business, reach more people in seconds than you did in a week, or even year. Developing an online presence is a necessity. A key in business is to be where the customers are going (online). You do not want to be the business always trying to chase the customer, or be the last to arrive where your competitors already are. Social media gives small businesses a new avenue to compete with their larger counterpart. Online, a small business can reach the same clientele abroad and can give out the same amount of information as large corporations do. Yes you have a fighting chance, be all that you can be! 

    Social media gives small business the power to cast a large shadow in this huge market industry. With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 

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Grow your Restaurant with these easy & affordable solutions

Restaurant owners I highly suggest reading the attached article/ linked.

Did you know the most common searched word on Google is “restaurant?” Think about it, you are visiting Las Vegas, from Orange County. After driving for about 4 hours, your family is starving and craving an incredible Italian restaurant. Mmmmm… Ideas anyone? Well, it only takes moments for a passenger to speak up! “I’ll look up, Italian restaurants in Las Vegas on my smartphone, give me just a second.” Seconds later the smartphone user is able to view many of Las Vegas’ finest Italian restaurants.  A place called Rao’s Italian Restaurant located in the Ceaser’s is at the top of Google’s first page (after Yelp and a few local restaurant review sites.) Now if Rao’s Italian Restaurant, does not have a proper website setup with mobile compatibility, the potential customer will skip over that venue option, and go to the very next choice on the Google search page.  This continues until the customer is able to find a restaurant that has been properly setup for their convenience. Properly setup, meaning the contact number NEEDS to pop up first, making it simple for the customer to call for availability. The online menu NEEDS to be available and clear, having high definition picture of each item makes the food ever more desirable. There NEEDS to be a button for making reservation, or ordering to go. Another key thing, especially for your smartphone users is a button at the top of the page (get directions) that way, with a simple click, a smarphone will bring you a new, and very happy customer. A customer your restaurant would NEVER have gotten if it weren’t for your properly setup website!

According to the 2012 Restaurant Internet Marketing Study, published by Restaurant Sciences, a provider of restaurant industry data and analytics,
“the next step in optimizing online presence is the establishment of a mobile website”.

Google reported that 64% of consumers searched for restaurants from their mobile devices
over Valentine’s weekend, 2012.
The study showed that national chains are light years ahead of the independents,
with only about one out of eight full service restaurant chains having a mobile website.
The numbers are even more dismal for independent restaurants,
with only about one out of twenty utilizing a mobile optimized site.
What makes this statistic especially shocking is that according to some studies and reports,
half of all visits to restaurant websites are from mobile devices.Image

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Social Media facts!

The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) and 23% share content on SlideShare. (MarketingProfs)

Using social media boosts website traffic: companies gain a 185% lift in Web traffic after achieving 1,000 Facebook likes, and businesses with 51 to 100 Twitter followers generate 106% more traffic than those with 25 or fewer followers. (MarketingProfs)

Social media now accounts for 18% of all time spent online, and the average American spends 6.9 hours per month on social networking. But we are spending less time on the phone, sending/reading email, and watching TV than we did just a few years ago. (WordPress Hosting SEO)

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Mobile Optimization 2013

2013 WILL HAVE SOME OF THE BIGGEST GROWTH SPURTS IN MARKETING THAT WE’VE EVER SEEN.  “WOW’ lets read that sentence one more time….

         Our daily interactions involving our smartphone’s, is quickly becoming more common, fast, simple, and easier then ever before. Not only are we able to view all of our social media accounts, but also easily post a picture to your social media site, capturing that very moment. Let’s not forget marketing 101, “a picture says a thousand words”! 🙂

     I hope you have taken advantage of the convenient ability to buy and scan purchases such as.  Show tickets, movie tickets, even airline tickets as long as it has a bar code you can avoid lines by simply pulling up you purchase (ticket) on your smartphone.  A++ for convenience!! Today I can pay my bills, check local events, check my email, scan and send documents; and best of all, I actually prefer searching for business and restaurants via mobile!!  

Why? Because when a business is set up properly for mobile compatibility, the contact number should pop up making it easy to call for availabilities with the simple touch of your finger. Even more convenient, when a business’ website is properly mobile compatible, our smartphones GPS can pick up that precise location, and again, with the simple touch of our fingers, “poof” you are where you want to be.

  Some need to know mobile facts:

 *70% of people in the U.S say they would like to receive offers on their mobile phones.

 *There are 133 million smartphone users in the U.S. According to a Google study released last year, 94% of those smartphone users will use their phones to look up a local restaurant. Of those smartphone users 88%will call or walk through the door of the business they looked up within 24 hours. The insane thing is that less than 10% of restaurants websites are mobile optimized.  Don’t be the business that loses the customers that are clearly shopping FOR YOU!!!

 * By the end of 2013, there will be more mobile devices on Earth than people. (Source: Cisco, 2013)

 * 75 percent of Americans bring their phones to the bathroom. (Source: Digiday, 2013)

 * Mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009. (Source: Digiday, 2013)

* 48% use or would like to use a smartphone to shop while in-store or on the go. (Source: Cisco, 2013)

 * 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores. (Source: Moosylvania, 2013)

 *98% of text message are read, compared to only 22% of emails 29% of tweets and 12% Facebook posts. **Sending promotions and specials via mobile is far more effective!!!

 These are facts and the longer you choose to ignore this the harder it will be to catch up. I CAN’T stress this enough! We are constantly digitally growing and moving. When properly educated, taught, and set up, the advantages are ENDLESS!Image

MAKE SURE YOUR WEBSITE IS MOBILY CAPABLE FOR YOUR CUSTOMERS!!!

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