When you give everyone a voice and give people power, the system usually ends up in a really good place. -Mark Zuckerberg, CEO & Founder of Facebook
Every company is its own TV station, magazine, and newspaper.
The goal of social media is to turn customers into a volunteer marketing army.
Social media is not about the exploitation of technology but service to community.
People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.-Malorie Lucich, Facebook Spokesperson
For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.
Those who insert themselves into as many channels as possible look set to capture the most value. They’ll be the richest, the most successful, the most connected, capable and influential among us. We’re all publishers now, and the more we publish, the more valuable connections we’ll make. -Pete Cashmore, Founder of Mashable
Companies that blog get 55% more web traffic and 70% more leads than those that don’t. -Hubspot, Marketing Thought Leader
The Internet has been the most fundamental change during my lifetime and for hundreds of years. – Rupert Murdoch