Businesses are already coming to terms with the need to integrate their social media efforts with their content strategy, and are seeing the impact of social media in terms of lead generation, referral traffic, and revenue.

As businesses see these very real and measurable benefits, I believe we’ll see a move away from assigning social media tasks to existing employees, and see even more companies hiring social media strategists or full-time social media managers.
The benefits of social media are many, but they include:

•Improved social signals
•Company branding
•Improved brand awareness
•Word-of-mouth advertising
•Increased customer loyalty and trust
Improved audience reach and influence                                                -Forbs

SOME MUST READ ARTICLES TO BENEFIT YOUR ONLINE BUSINESS.

*Easy Ways to Keep Visitors on Your Website Longer

Read more: http://www.entrepreneur.com/article/227076#ixzz2g8A0vk6s

*How Website Optimization Helped a Small-Business Owner Bounce Back From Debt

Read more: http://www.entrepreneur.com/article/226678#ixzz2g89r6MTn

*The Top 7 Social Media Marketing Trends That Will Dominate 2014

Read more:
http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014/