Blogging allows you to share, discuss, and learn about specific topics you find fascinating. A blog is an online journal. And today, blogs are a core focus, and a must have for small business websites.

Why? Among other things, blogs help small businesses come up in Google searches (SEO). Debbie Weil, author of the Corporate Blogging Handbook, says the term “blog” stands for “Better Listings on Google”. Because you are sharing great content about topics related to your organization, you’ll get higher rankings on Google and other search engines, ( Search Engine Optimization). Blogging provides a platform to resolve customer issues, address consistent problems, and highlight your solutions. Keep your customers and non-customers informed about the latest and greatest delevopments happening with your products and services.

Good to know Blogging FACTS:

*Blog articles influence purchases.

*Companies that blog have 55% more website visitors.

*B2C companies that blog generate 88% more leads per month than those who do not.

*B2B companies that blog generate 67% more leads per month than those who do not.

*Companies with >51 blog articles experience a 77% lift in median monthly leads.

*Blogging frequency has a direct & significant impact on lead-gen.

*Most people read 5-10 blogs.

*Nearly 40% of US companies use blogs for marketing purposes.

*2/3 of marketers say their company blog is “critical” or “important” to their business.

A blog is considered a base that works like an anchor for all other social media tools. It serves as a platform where one can express freely without any word limit restrictions and make an impact. Whether it is about sharing thoughts or opinions, a blog gives you the space to express.